Our plans for the packaging of the cakes, made in correspondence with the Austrian Sacher cake, are displayed here. While designing the concept, we focused on the high quality of the product and the Austrian heritage. During the design process, we created several outlines. We brainstormed plans that incorporated motifs and elements such as calligraphy; the Austrian coat of arms; the colours gold and silver; the smooth mood given by pastel colours and other quality raw materials.