For the packaging design of the Fidel product range, we stressed the values and purity of organic fruits. The chosen colours distinguish clearly between the types of fruits offered. The icons on the packaging emphasize that the juices and the dried fruits are free from all nasty preservatives and chemicals. The reserved style expresses the natural source and purity of the organic product.
Pro Portion Finest is a premium product range for breeders. We characterized the product as a crucial component in professional pet keeping and breeding. Furthermore, while developing the image of the new range, we also got involved in coming up with the new name (Pro, Portion, Proportion). The result is an internationally understandable, easy to remember brand name. We focused on emphasizing the elegant, exclusive appearance, the real meat content and the beneficial effects of the product. The colour combinations indicate the flavour and the main nutrients.
Authentic Gold is another premium product line of Bonafarm. For the dog and cat food, made from real meat, we designed an appearance through the packaging that indicates the outstanding quality. Eye-catching colours distinguish between the varieties and they make the product dominate the store shelves. The icon set displayed on the packaging lists the beneficial effects of the contained nutrients.