Moloko Plus - PAQART

Moloko Plus

We submitted the concept for the EPDA’s calling for tender (European Packaging Design Association). With the packaging, we addressed the open-minded, young adults who appreciate unfamiliar and unique specialities. The content of the bottle, dressed in a black robe, is a mixture of milk and alcohol. The exclusive alcoholic beverage was inspired by the 1971 movie, A Clockwork Orange, based on the Anthony Burgess's novel, published in 1962. The main motif of the logo and the packaging was the cogwheel, which directly refers to the title of the book and the film.